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Digital direction
Digital strategy, opportunity mapping, roadmaps, business cases and a clear sequence from ambition to delivery.
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Rudi Marloth / Strategy × Design × Technology
Design Factory
I turn complex business problems into distinctive websites, useful web-based solutions, clear digital systems and AI-enabled ways of working.
Capabilities
Web design / Digital solutions / AI / Products / Transformation
Web design / Digital solutions / AI / Products / Transformation
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Built for
Leaders with difficult, valuable problems
Leaders with difficult, valuable problems
Technology should remove friction, create momentum and make the next move obvious.
Rudi Marloth
Founder
Founder
I am a digital transformation leader, web solutions designer and AI & technology strategist with more than two decades of global experience. I work where business strategy, digital design, product thinking, technology and human behaviour meet—turning ambiguity into a practical direction, a distinctive web experience, a well-designed system and measurable change.
02 / Capabilities
What I build with you.
02
Web design & development
Distinctive, responsive websites that balance strong visual design with clear content, usability, performance and conversion.
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03
Web-based solutions
Client portals, dashboards, online forms, workflow tools, databases and custom web applications built around how your organisation works.
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AI & automation
Useful AI, RAG, workflow automation, intelligent reporting and operational systems designed around real work—not hype.
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Products & platforms
Product concepts, digital services, CRM ecosystems, prototypes and delivery leadership from first idea to adoption.
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Experience & change
Human-centred experiences, service redesign, stakeholder alignment, governance, adoption and measurable improvement.
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Make the complex work.
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Find the real friction—not just the most visible symptom.
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Design the operating system: people, process, information and technology.
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Build the smallest useful version, learn quickly and scale what earns its place.
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Make adoption part of the design, not an afterthought.
04 / Perspective
Experience built for
what comes next.
20+Years across digital, product and innovation
01Senior point of contact from thought to delivery
∞Curiosity for better ways to make work work
Across sectors
Web design, custom web-based solutions, global enterprise, digital marketing, IoT products, CRM, operations, non-profit services and AI-enabled workflow design.
05 / Start a conversation
Bring me a
hard problem.
Design Factory works best with organisations that need a distinctive website, a custom web-based solution, senior digital thinking, an honest view of the problem and a practical path from strategy to implementation.